To create a Cost Per Call Campaign, follow the instructions below:
- Navigate to the Bankrate Advertising Platform Campaign Manager page
- Select Create a Campaign
- Enter name
- Save and create Ad Set
- Ad set name:
- Ad set type: Cost per Call
- Product type: select both Purchase and Refinance
- Select all applicable states
- Select phone number
- Loan size: Select both jumbo and conforming
- Select budget
- Schedule times for phone number to be live on listing
- Start Date: enter the current date
- Activate Campaign and Ad set
Once the Campaign and Ad Set are activated, the Cost Per Call schedule will dictate if the phone number is live on the rate table.
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