The amount of activity you will receive is dependent on several factors:
- Activity by state. Some states attract a larger volume of consumers than others, simply due to the size of the state or consumer interest. For example, Florida is much more active than Arkansas.
- Your specific product offerings. Consumers will click on the loan or banking offers that meet their specific needs. There are many factors involved in which listings will attract clicks, such as brand recognition, rates, points & lock period (for mortgages), minimum deposit amount (for CDs), etc.
- Your amount of traffic is largely dependent on the amount of advertisers listed and your position on the rate tables.